Stephen Archer
BA C.Dir MCIM
Stephen Archer
Stephen Archer is a public and motivational speaker. He can talk both in the capacity of an advisor to businesses, and from the perspective of a business owner and someone who has set up and sold businesses in the past, providing an impartial and highly experienced voice. His specialist industry knowledge extends to automotive, mobile telecoms, healthcare, life sciences and pharmaceuticals, FMCG.
His presentation style is direct, clear, controversial, and bold, and has been described as "the right kind of voice for these times" and "the Jeremy Clarkson of business".
Stephen also speaks on crisis management and crisis PR, drawing heavily on his experience as Communications Director for the Cutty Sark Trust, where he managed the media and communications after the 2007 fire, and he has since helped raise £12 million for the Trust.
He has extensive radio and TV experience, having appeared on BBC TV News 24 speaking on recessionary trends. His views are also regularly quoted in the business press.
Stephen has been running his own businesses since 1990, and in addition has performed a consultancy role to clients in the areas of channel marketing, leadership, sales and marketing synchronisation, organisational strategy and alignment, CRM, and strategic communication. His skills include facilitation of change groups and project analysis at the highest level.
Topics:
- Leadership in business – The Impossible Pursuit !
Why business leadership is vital and how businesses try to deter it at the same time. BUT, there is a solution. A talk and or audience discussion. - Crises. PR and Reputation.
E.g. How to turn a 19th century ship fire (Cutty Sark) into good news. - How to win in the recession
– and make it someone else’s problem. The overlooked routes to competitive advantage - The psychology of recessions
– the hidden keys to the recovery in every business’s hands. - What really happened in the credit crunch and the worst recession post-1929
–What we need to learn and remember
What’s in it for the audience?
Insight, perspective, humour and HOPE!
Stephen's presentation about the Cutty Sark is as stimulating as it is informative. His grasp of this fantastic ship's history is extraordinary and you will find yourself captivated by Stephen's knowledge, enthusiasm and passion. Prepare to become drawn into the romantic allure of this wonderful part of our nation's maritime history!
David Frost, HR Director
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